claim your business on apple business connect
On the 12th of January 2023, Apple introduced Apple Business Connect. This free tool enables location based businesses of any size to personalise how their information is displayed on various Apple applications ie. Apple Maps, Messages, Wallet and Siri. It is very similar to Google’s Business Profile which many of you would be familiar with.
Apple Maps has been in existence for quite some time now, having been introduced by Apple back in 2012. Enthusiastic iPhone users are most likely aware of its existence. However, for several years, the platform relied on a basic system to update Map listings and it utilised third-party data from partners such as Foursquare, Yelp and Tripadvisor to offer users additional business details, ratings, and reviews.
The introduction of Apple Business Connect will allow business owners to take control of how their business is seen. With over a billion Apple users in the world, it’s important your business information is accurate and up to date.
What is apple business connect?
Apple Business Connect is a free tool to provide business owners with the ability to manage their own business details on Apple Maps. This tool also plays a role in the way key information appears to Apple users across Messages, Wallet, Siri and other apps.
“We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel and more.
Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.”
How to claim your apple maps listing
Take control of how your business is seen on Apple Maps by clicking on the following link and signing in with the Apple ID you use for your business:
Unlike Google Business Profile, you will need a physical business address for Apple Maps.
update your business information on apple maps
Apple Business Connect allows you to add a range of information including photos, header images, logos, and business hours. You can also inform your customers about current offers, promotions, and seasonal products via the "Showcase" feature. Additionally, quick actions such as ordering delivery or booking a reservation can be accessed too. The new update also enables you to invite customers to perform various actions with just a tap, such as ordering food, booking a reservation, scheduling an appointment, purchasing tickets, and more.
monitor your business insights
As with any business insights you have access to, make use of your Business Connect Insights. By monitoring how customers find and engage with your place cards, showcases, and actions using Business Connect's insights, you can make necessary adjustments to achieve a greater impact. Take advantage of this valuable tool to improve your business strategy and optimise your customer interactions.
Mint Agency provide Apple Business Connect services, from the early stages of claiming access to your business to the ongoing monitoring and updating of your business information. If you need assistance in this area, please don’t hesitate in reaching out to us.
Image credits: Apple
